Behavior-Change Gamification
Seeks to beneficial new habits among a population
-better health choice -> less obesity
-make kids learn more -> a more effective education
-building systems that help people save more money for retirement -> better financial decision
Business idea
Health care space on motivating people to improve their personal wellness
Concept
If people could only see just how their choices about diet and exercise affected their bodies, they would be bound to respond.
Motivation/Drive is at the heart for sustainable behavior change
Gamification
- game element
- game design technique
- non-game contexts
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