Why commoditization? Automation / China
You have 3 choice
1. Create loyalty program out of commodity product (Solve by Marketing Method)
2. Create a product with innovation / creating new user experiences (Solved by Product Development method)
3. Mass customization (Personalized your product)/ improve efficiency
Opportunity: Loyalty Program for Small Business
1. Loyalty 3.0: We live in Interesting time (Macro Trends)
- We are living in the age of distraction
- The workforce has disengaged
- Social media have changed the power dynamic
- Corporate Information Technology is being consumerized
- Generation Y is on the Ascent
- Workforces are distributed
- There's too much to learn
- Software is eating the world
2. Innovative Products
- make user feel new experience all the time
- small batch but change year round (ways to escape sameness)
3. Mass Customization
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